Andre Simha Advisory SARL

I am the former CIO & CDIO of MSC with 40 years of experience driving the digital evolution of global logistics.

I specialize in leveraging innovation, from IoT and blockchain to industry-wide standards with DCSA and INTTRA, to streamline complex supply chains and create real value.

I believe digital collaboration is no longer optional; it is the vital next step for global trade. 

Currently focused on advising founders to scale disruptive supply chain tech and driving industry governance and global digital standards.

Let’s connect to discuss the future of trade and scaling logistics innovation !


"Technology doesn't replace the personal touch — it reimagines it. Just because a task is performed by a person doesn't make it a personal touch; inefficiencies create friction. By removing friction and improving the flow of information, we free up time to innovate, grow, and create better experiences end-to-end." 

Source: Medium / MSC Insights

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