Andre Simha Advisory SARL

I am the former CIO & CDIO of MSC with 40 years of experience driving the digital evolution of global logistics.

I specialize in leveraging innovation, from IoT and blockchain to industry-wide standards with DCSA and INTTRA, to streamline complex supply chains and create real value. I believe digital collaboration is no longer optional; it is the vital next step for global trade.

Currently focused on:

Advising founders to scale disruptive supply chain tech.
Driving industry governance and global digital standards.

Let’s connect to discuss the future of trade and scaling logistics innovation !

"Technology doesn't replace the personal touch — it reimagines it. Just because a task is performed by a person doesn't make it a personal touch; inefficiencies create friction. By removing friction and improving the flow of information, we free up time to innovate, grow, and create better experiences end-to-end."

Source: Medium / MSC Insights